Gypsy Soul
A peek at Faraway Martha’s Vineyard, a bohemian haven that celebrates the island’s rich history
PHOTOGRAPHER MATT KISIDAY
Every summer, visitors arrive at Martha’s Vineyard hoping to fall into the restful rhythm of easy island living. From the gingerbread cottages in Oak Bluffs to the cobblestone streets of Edgartown, the local architecture and historic landmarks create an atmosphere that feels like a step back in time—the perfect place to disconnect and unwind. And now, nestled steps away the harbor, Faraway Martha’s Vineyard lures travelers with yet another reason to leave the mainland.
Building on the success of Faraway Nantucket, Boston-based Blue Flag Partners has delivered another boutique hotel destination; a refined retreat that reflects the laid-back charm of the coastal community. The site for their renovation was the iconic Kelley House, a 300-year-old former tavern, which served sailors in the island’s earliest days as a settlement for whalers.
Workshop/APD was recruited for the project, with a focus on crafting an experience that honored the local history while carving out a unique design narrative. “We spent months working on uncovering the property’s true soul, and were immediately drawn to the island’s inseparable association with flowers as well as the free spirits that attend to them,” said Blue Flag’s managing partner, Brad Guidi. The botanical boho vibe is balanced with midcentury styling, which comes to life in the dreamy lobby. Stepping in from the exterior’s classic Georgian architectural façade, guests are greeted with an immersive space, complete with bold furniture pieces, statement lighting and soaring shelving, blooming with custom installations by artists and floral designers. From there, exploration is encouraged via landscaped pathways that connect to 58 guest rooms, a gym, a courtyard pool and two restaurant options: an outdoor sushi spot called The Pelican Club and a reopened version of the beloved The Newes From America, serving locally sourced favorites. Each space echoes the larger design narrative— an earth-tone palette punctuated by impeccable finishes—for what Workshop/APD associate principal Andrew Kline calls “seamless connectivity between spaces, eras and even aesthetics….”
Explore Edgartown’s quaint shops and pristine beaches, then return to the property
for inspiration, awakening your inner artist or budding gardener. Faraway is a state
of mind, after all, and this escape is just a ferry ride away.
Faraway Martha’s Vineyard
23 Kelley Street
Edgartown, MA 02539
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These Vineyard vibes are laid-back and luxe.
