With Alo, Beyond Yoga and more, Main Street is fast becoming Westport’s hub for all things athleisure. Here’s what to know about six key brands.
Alo Yoga
Alo Yoga was founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo has grown into a premium lifestyle brand with more than 50 “Sanctuary” stores featuring yoga studios and cafés. Alo’s philosophy: “Our mission is to empower you to live an optimal life—one that aligns with your highest goals and intentions, and allows you to be the best version of who you are,” feels especially resonant in Westport, where wellness, balance and living intentionally are shared community values. Their Westport store opened Aug. 1 at 44 Main St.
Athleta
Just a few doors down from Lululemon, Athleta has been part of the downtown Westport scene since 2014. Known for its performance-driven clothing and mission to empower women and girls through movement, the brand offers a wide range of activewear that transitions seamlessly from workouts to everyday life. Backed by Gap Inc. since 2008, Athleta combines function, style, and sustainability, making it a go-to for customers who value both quality and purpose in their wardrobe.
Beyond Yoga
Another Los Angeles-based brand known for inclusize sizing, Beyond Yoga is a female-founded brand by Jodi Guber Brufsky and Michelle Wahler in 2005, Beyond Yoga is an active lifestyle brand stretching the rules of wellbeing, they celebrate diversity with a collection for everyone, at every stage of life, for every movement and moment. Beyond Yoga’s mission is to empower women by making them feel great in their own skin and in what they wear. They aim to celebrate all shapes and sizes and believe everyone deserves luxury-level comfort from their activewear. After opening in Greenwich and Boston, they are expanding into the East Coast scene with a store at 136 Main St.
Lululemon
Lululemon has been a downtown Westport anchor since 2013. In 2020, the brand doubled its store size by relocating just a few doors down to 69 Main St. The store is always buzzing, and you’re almost guaranteed to spot someone wearing Lululemon in just about every workout class in town. Widely considered the benchmark for premium athletic-wear, Lululemon has cultivated a devoted, almost cult-like following.
Rhone
Inspired by water, something Westport knows well, Rhone was founded in 2014 with the goal of creating a men’s activewear brand that stands for something bigger than just clothing. Over the past decade, Rhone has grown beyond its roots in premium performance fabrics and technical fits, forming partnerships with organizations like the NBA and LPGA, and building a loyal global community. For a town like Westport, where an active coastal lifestyle meets professional ambition, Rhone’s versatile, polished approach to athletic wear feels right at home.
Vuori
A California-born brand, Vuori is known for its soft, tech-driven activewear and premium performance apparel inspired by the laid-back yet active coastal California lifestyle. Their pieces are prized for pill-resistant fabrics, versatile designs and a coastal-meets-mountain aesthetic, perfect for everything from workouts to weekend errands, something Westport’s wellness-focused community embraces.
Vuori places a strong emphasis on community and sustainability. Their signature Investment in Happiness isn’t just a product guarantee it reflects the brand’s entire approach to business and life. If you don’t love the product, you can send it back, no questions asked. But beyond that, Vuori is deeply committed to ethical manufacturing: all Tier 1 suppliers must sign and adhere to the Vuori Vendor Code of Conduct, which ensures fair labor practices, safe working conditions and strict environmental standards. For Westport locals who value performance and purpose, Vuori brings a perfect blend of style, comfort, and conscience to Main Street.