JL Rocks On!

Photographs: Portrait by Kyle Norton; Jewelry by Heather Desmond
above: Jamie Camche, Founder and Owner of JL Rocks

After 25 years in Westport, the beloved fine jewelry store JL Rocks is growing from 100 square feet to 200 square feet. “We are excited for the opportunity to expand our small but mighty footprint,” says owner Jamie Camche, who has lived in town with her husband, Glenn, for more than 20 years.

Camche started JL Rocks more than a quarter of a century ago as a brand at Westport luxury home store Bungalow, in Sconset Square. But the brand’s success led Camche to open her own brick-and-mortar store while still maintaining a presence at Bungalow, which is ongoing to this day.

At the expanded Westport store and a second location in Greenwich, JL Rocks’ specialty remains accessible luxury pieces at affordable prices. A new featured piece Camche is excited about is the Limitless Link Earring, made of 14-karat yellow and white gold. She is also looking forward to showing “customers more JL Rocks collections, specifically in-house designers Devon Woodhill and 79 Layers, along with our proprietary JL Rocks’ designs.”