above: Waste Not Nomad Medium Hobo Knots bag
Photographs: courtesy of Naghedi
Sara Naghedi, the visionary behind the cult-favorite accessories brand NAGHEDI, draws inspiration from the powerful women in her life—her mother, daughter, close friends and trusted colleagues. Her designs are a reflection of strength, functionality and timeless elegance.
The idea for NAGHEDI came to Sara during a pivotal moment in her life. While pregnant with her daughter, she experienced an “a-ha” moment: neoprene, a material known for its durability and versatility, could also be stylish. With nearly 20 years of experience in the accessories industry, Sara was ready to challenge the cycle of disposable fashion. She noticed a void in the market—bags that were elegant yet unpretentious, beautifully designed yet resilient enough for everyday life.
Thus, NAGHEDI was born: a brand rooted in the philosophy that timeless design should outlast trends. Each piece is carefully crafted to be both fashion-forward and practical bags.
Sara’s love of travel also plays a key role in her creative process. Travel offers her a unique space to slow down, disconnect, and absorb the rich details of her surroundings. This global perspective is woven into the brand’s identity, with many of the bags and shoes named after iconic destinations around the world.
Personal style is central to the brand’s DNA. Sara herself leans heavily on wardrobe staples and classic silhouettes—an aesthetic clearly echoed in NAGHEDI’s collections. The brand’s pieces are understated yet striking, making them the go-to choice for women who want substance and style in equal measure.
It’s no surprise that celebrities like Jennifer Lawrence, Gisele Bündchen, Katherine Schwarzenegger and Jessica Alba have all been spotted carrying NAGHEDI bags. The brand has cultivated a loyal following, not just online through its own website, but also in major retailers like Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s and select specialty stores like The Fred Shop, right here in Westport, where she came this Spring for a trunk show.
In an exciting evolution, NAGHEDI expanded into footwear at the end of last year—bringing the same commitment to craftsmanship and timeless design to a new category.
At its heart, NAGHEDI is more than just a fashion label. It’s a celebration of resilience, thoughtful design, and the modern woman’s lifestyle.
Available locally at The Fred Shop, Bloomingdales, and Nordstrom. Also at naghedinyc.com
