Madison Reed Expands NIL Partnership with Paige Bueckers to Launch UConnic Blonde
Madison Reed, the beauty brand known for its premium hair color products, expands its groundbreaking NIL partnership with basketball star and Gen-Z fashion and beauty icon, Paige Bueckers. The collaboration marks the debut of UConnic Blonde—the first-ever hair color shade created specifically for a female athlete.
Inspired by Paige Bueckers’ signature cool-beige blonde hair, UConnic Blonde is a limited-edition beige blonde shade with subtle ash tones. Designed to strike the perfect balance between elegance and edge, this unique shade embodies the chic, fashion-forward style that has made Paige a standout trendsetter in the world of beauty and fashion.
A Unique Collaboration Rooted in Empowerment
This partnership builds on Madison Reed’s previous collaboration with UConn Athletics, which was unveiled alongside the Team ColorWonder campaign in August 2024. The campaign set a new standard for supporting women athletes, offering not just traditional endorsements but also fostering real opportunities for entrepreneurial growth and empowerment. Through this new launch, Madison Reed and Paige continue to push boundaries by blending beauty, athletics and philanthropy.
Playing For Good
A portion of the sales from UConnic Blonde will be donated to Good Sports Inc.,
a nonprofit organization that works to provide equitable access to sports for youth from underserved communities. Additionally, in honor of the UConn Women’s Basketball team, who inspired the launch of UConnic Blonde, Madison Reed is making a $10,000 donation to the team, reinforcing the spirit of collaboration and giving back.
A First Look at UConnic Blonde
The ColorWonder UConnic Blonde debuted this morning on Paige Bueckers’ Instagram and TikTok channels, and it is now available for purchase. It can be purchased exclusively on Ulta.com or via a consultation with a licensed colorist at one of Madison Reed’s 92+ Hair Color Bar locations. The launch also includes two new shades to the popularColorWonder Collection: You Slay Latte and Amber Glow, further expanding the range of bold, vibrant shades Madison Reed is known for.
Available exclusively at Ulta and Madison Reed’s Hair Color Bar located at 33 Elm St Suite #4, Westport
How it Works
UConnic Blonde is a demi-permanent hair color designed for those with medium to dark blonde hair, offering a cool beige tone with a hint of ash that blends seamlessly for a sophisticated, multi-dimensional finish. It works in just 20 minutes and lasts up to 25 washes, allowing for a temporary color transformation that can be easily changed. Here are some key benefits of the product.
High-Pigment Color
Provides vibrant, rich color with incredible pigment payoff that fades gradually, making it easy to switch up your look more often.
Quick & Easy Application
Works in just 20 minutes, making it an efficient and convenient option for anyone seeking salon-quality results at home.
Gray Coverage:
Effectively blends away. up to 25% gray hair.
Hair-Loving Ingredients
Enriched with keratin, argan oil, and ginseng root extract to nourish and hydrate the hair.
Free of Harsh Chemicals
UConnic Blonde is free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS and titanium dioxide, making it a gentle option for all hair types.
Suitable for All Hair Types
Whether you have straight, curly or wavy hair, UConnic Blonde enhances the natural tones, depth and dimension of your locks.