above: The Rolex boutique’s private sitting area is the ultimate exclusive enclave to explore their high-precision timepieces.
Photography: Kyle Norton
Pioneers in the luxury timepiece space, Rolex watches are symbols of performance, prestige and incomparable excellence. Combining style and functionality, Rolex uses 904L stainless steel in all of its collections, while the majority of steel watches are created from 316L stainless steel. Rolex watches, whether constructed in steel, gold or platinum, are the ne plus ultra of timepieces — and now Westport has its own boutique within the recently remodeled Lux Bond & Green.
“Remodeling our store and creating an exceptional experience for our customers is part of our core values and 125-year heritage,” says John A. Green, President and CEO of Lux Bond & Green
“We opened Westport in 1996, and we are very proud of our community relationships, and now, with our addition of a Rolex corner within our store, it gives our customers the opportunity to shop for timepieces in a world-class environment.”
The most commonly sought-after Rolex watches, namely the Rolex Daytona, GMT-Master(II), Submariner and Sea-Dweller are among the classics, along with the flagship Day-Date. The new class of watches for 2023 “illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. Watches that, with time, become icons.”
The new Rolex space spans 630 square feet and took a year and a half to complete. All of the materials were built in Switzerland, and a team of Swiss installers spent a month with the Lux Bond & Green team while they completed the install. The space was built in concert with their architect ID3a out of Glastonbury, who worked with Rolex in Geneva and Manhattan to ensure all details were per the brand’s exceptional standards.
Due to the surging value of gold and a desire for assets that perform well during tough economic times, luxury watches like Rolex, combined with the fact that the brand could not produce as many timepieces, experienced an increase in value during COVID-19.
As the market has reconciled itself with the sector’s price-point inflation, demand for Rolex luxury timepieces has stayed consistent. The new Rolex boutique is a stunning oasis in the heart of Westport and just the type of client experience the luxury consumer is seeking.