Family Style

The newest Veronica Beard location on Greenwich Avenue joins the brand’s shops in stylish sections of New York, California and Texas. As with the other boutiques, Veronica Miele Beard and Veronica Swanson Beard have created an experience that reflects their clothing brand: an elevated mix of classic and modern pieces punctuated with bold prints and chic accessories. The Schumacher florals, leopard print furniture and luxe green velvet upholstery make up the perfect backdrop for the label’s famous dickeys and blazers, easy dresses and polished denim. Adding Connecticut to their roster was a natural fit for the Veronicas. “We are very familiar with Greenwich because our husbands grew up and went to school there,” they say. “We’ve spent a lot of time in Greenwich and have wonderful friends we visit. It’s the perfect community in which to open a VB store—full of women who want to look and feel amazing doing what they love.”


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